BlancPain

Blancpain :

There will never be a quartz Blancpain watch

Ever since 1735, and the opening of a factory at Villeret in the Swiss Jura by Jehan-Jacques Blancpain, inventiveness and the pursuit of perfection have led the brand’s watchmakers to build creations whose excellence and ingenuity have shaped the history of watchmaking. Almost 275 years of research and development have confirmed Blancpain’s philosophy, which is based on a deep respect for Haute Horlogerie.

For Blancpain the mechanical watch, conceived in the traditional spirit of the watchmaker’s art, is not just an assembly of components and gear-trains. It is a perpetual capacity for innovation: the brand develops mechanical movements with high-end complications that represent the very essence of Swiss watchmaking culture.

In the 1970s, the quartz watch gained the upper hand over the mechanical watch. The company was put into cold storage, and was reborn in the mid-1980s in the village of Le Brassus, in the Vallée de Joux. The watchmaking craftsmen of the Manufacture Blancpain have since revived the secrets of the Blancpain watchmakers’ art. They are the guardians of Swiss culture and heritage, yet they are not backward-facing. They look towards the future of the mechanical watch. They are the key players in the miniaturization of mechanical movements, bringing to bear their amazing feats of ingenuity, innovation and beauty. Because at Blancpain, it will always be men’s hands that set the mechanical heart of these timepieces beating.

source : http://www.swatchgroup.com